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Matched with Chad A
Matched with
Chad A.

Google AdWords Set Up

for  Suitup Incorporated
New York, NY, USA
Posted by
Lauren R.

Executive Director

Posted Date
Jun 5, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,486 , allowing us to serve an additional 200 students!

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We are looking for more corporations to sign up to host SuitUp competitions. We are hoping Google Ads will help with this!

What We Have In Place
  • We already have Google AdWords account set up but arent' sure that we are using the platform correctly.
How This Will Help

We are hoping companies will see our ads and sign up to host competitions with our students!

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

SuitUp provides business competitions that connect corporations with schools in low-income communities to increase student career awareness and marketable skills.

Our project is sponsored by: AMEX

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