Back to all projects

Google Ads Set Up

Help Suitup Incorporated make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Suitup Incorporated
New York, NY, USA
Suitup Incorporated
Unfollow
Log in to follow
Suitup Incorporated
New York, NY, USA

0

Live Projects

20

Matched Projects
6 Followers
Cause
Education
Skills
Digital marketing Search engine marketing

Posted June 5th

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are looking for more corporations to sign up to host SuitUp competitions. We are hoping Google Ads will help with this!

What we have in place
  • We already have Google AdWords account set up but arent' sure that we are using the platform correctly.
How this will help
This project will save us $6,027 , allowing us to serve an additional 200 students!

We are hoping companies will see our ads and sign up to host competitions with our students!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Suitup Incorporated
Unfollow
Causes
Education Youth development
Posted by
Lauren R
Lauren R.

Executive Director

Our mission

SuitUp provides business competitions that connect corporations with schools in low-income communities to increase student career awareness and marketable skills.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lauren)
Suit Up is a great org that helps young kids learn more about business and developing business plans with real time feedback from business people.
Catchafire V.
Catchafire V.

Volunteer

The pixel