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Google Analytics Set Up & Training

Help Center for Curriculum Redesign track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Center for Curriculum Redesign
Jamaica Plain, MA, USA
Cause
Education
Skills
Data Analysis Digital Marketing Information Technology

Posted June 4th

Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

Hi there,
We currently have a Google AdWords account, but are looking to partner with someone with advanced Google Ads for Non-profit skills. Specifically, we would like to work together with someone who could review our account, and provide feedback and recommendations to optimize our account and drive additional website traffic.

What We Have In Place
  • We currently have a Google Analytics account, and a marketing lead, which should make it easy for you to get started. We also have the ability to screen share, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to help change K-12 education curriculum and redefine the "What" of education.

We are looking to reach policy makers and influencers in the Education K-12 space on our limited budget. Our objective with Ad Words isn't to complete a sale, it's to drive awareness of our organization and hope it will spark an engagemnet with our organization and key stakeholders.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Cause
Education
Posted by
Elisabeth B
Elisabeth B.

Marketing

Our Mission

The Center for Curriculum Redesign (CCR) is a non-profit global organization dedicated to improving Education via answering the question:

"What should students learn for the 21st century?"

What We Do

The CCR brings together international organizations, jurisdictions, academic institutions, corporations, and non-profit organizations including foundations. It focuses on both designing and propagating new curricula.

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