This project was completed on Jul 30, 2019
Matched with Scott C
Matched with
Scott C.

Print Materials Design

Help Massachusetts General Hospital for Children create customized visual design elements that complement written copy for printed communications and marketing materials.
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Project Details

What We Need
  • Designs for one piece of marketing or communications collateral (e.g., fact sheet, case study, event invitations)
  • Templates with accurate, print-ready specifications
  • Note: Please post an additional project if more than one piece of collateral is needed
Additional Details

* Design of a visually appealing, modifiable, template created in Word
* Template will be populated with a list of community resources that support
healthy living; modifiable to be adapted for use in multiple communities,
and as resources change over time in each community
* Template will serve as resource guide for families, with list of resources
recommended by doctors
* Print-ready and can be uploaded for easy online readability

What We Have In Place
  • * Examples of past resource guides used for similar programs
    * An outline of content to be included in the template (i.e. category
    headers to be built into the template and content that will be changed by
    each program site)
    * Program logo
How This Will Help
This project will save us $3,002 , allowing us to We didn't budget for this, so it is an improvement we could not do otherwise. A visually appealing guide will encourage parents to read about available resources that support behavior change.

This program helps doctors provide the best weight management care for 2-12 year olds. We are updating the computer-based medical record to alert doctors if a child's weight is higher than is healthy and prompt them to counsel families in making healthy changes. Doctors can offer families community-specific resource guides of places that support healthy living, like parks, YMCAs, farmers markets and online resources to support sleep and stress management.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About The Org

Our Mission

The Division of General Academic Pediatrics at Massachusetts General Hospital for Children is a research division dedicated to improving the health of children and adolescents. The division seeks to reduce and prevent chronic diseases and health disparities among children and improve the health of populations across the lifecourse through community advocacy, patient care, education, and innovations in research.

What We Do

Our division conducts research programs that support the needs of populations from low-income communities, while looking to further understand obesity risk factors in the early stages of life. Below is a brief overview of two ongoing research projects we are conducting, and a description of our partnership with the Kraft Center for Community Health:

The First 1,000 Days Program aims to prevent the development of childhood obesity among mother-infant pairs in three community health centers. The program follows mother-infant pairs from early pregnancy until the child's second birthday and supports mothers in caring for their babies and themselves.

Engaging Fathers in the First 1000 Days project will leverage the extensive infrastructure created for the "First 1000 Days" Program to include a systematic intervention to enhance fathers' engagement in pregnancy and parenting, reduce fathers' own obesity-related health behaviors during this critical window of development, and address fathers' social determinants of health. The overall goal of the project is to influence weight and health trajectories, modify disease risk, and improve health care services for mother-father-infant triads from racial/ethnic minority and health disparity populations.

Rise & SHINE (Sleep Health in Infancy and Early Childhood) examines the inter-relationship of sleep, feeding and growth in infants and toddlers, while also looking at father involvement, co-parenting and parent-child sleep synchrony.

The Kraft Center for Community Health at MGH was established in 2011 to expand access to high-quality, cost-effective healthcare for medically underserved patients and communities. The Kraft Center leads several initiatives to improve health care and reduce disparities in the areas of addiction services, cancer care equity, and childhood obesity. Administratively housed at MGH, the Kraft Center is able to leverage an extensive network of internal and external partnerships to develop, deliver, and disseminate innovative programming to address today's most pressing public health challenges.


My team and I were all very impressed with Scott's work. Scott was able to quickly understand what our team needed and offer a very creative solution that surpassed our expectations. Scott was very professional, timely in all email replies, and happy to make any edits following feedback we provided. Moreover, Scott demonstrated expertise regarding materials design and marketing. Would highly recommend working with this Scott!
Fernanda Neri Mini
Fernanda N.

Volunteer Manager

Print Materials Design Project

Fernanda from the Massachusetts General Hospital for Children was great to work with on this project. Her ability to communicate the needs of MassGeneral effectively and concisely helped to streamline the overall timeline for the deliverables. I highly recommend working with Fernanda or anyone else on the MassGeneral team to help support their mission of "providing outstanding personalized, developmentally appropriate care for infants, children and adolescents within the context of their family and community".
Scott Cook
Scott C.


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