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Instagram Set Up & Strategy

Help Education For All Children use Instagram to engage with their community and expand their network of supporters.
Education For All Children
Portsmouth, NH, USA
Education For All Children
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Education For All Children
Portsmouth, NH, USA

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Digital advertising Social media

Posted June 4th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Our challenge is that most of our content is generated in Africa which is fine except that it's not very immediate and as I understand it Instragram is more, well, instant. Really need advice on how to work with that.

What we have in place
  • We currently have big database of pictures and stories, some video, which should make it easy for you to get started. We also have metrics, audience profiles, goals, hopes, dreams, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide additional a scholarship to four-years of private high school to a bright, poor student from Kenya

We need to connect with a broader audience and we know Instagram is a powerful way to do it, we just don't know how it do it effectively. We have a good story; we need to find a way to share it with more people. If we do, we think we'll attract more supporters will be good for the organization. That will help us spend our money where it's needed: on high school - college scholarships for poor, bright kids in Kenya.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Education For All Children
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Causes
Education Community & economic development Gender equity & justice
Posted by
Nancy V
Nancy V.

Co-Founder

Our mission

EFAC provides an education-to-employment program for bright, disadvantaged Kenyan youth to foster leadership, economic opportunity and social progress.

What we do

EFAC is an 8-year program serving Kenyan youth who demonstrate strong academic merit and leadership potential and who would otherwise be unable to continue their education beyond 8th grade. EFAC supports students in their academic, social and pre-
professional development throughout high school, college and into their careers. Our in-depth investment is long-lasting as the ultimate goal is the empowerment of EFAC Scholars to gain employment after post-secondary graduation, creating a path out of poverty that transforms their own lives and positively impacts their families, communities and country.

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