Logo Design & Visual Brand Identity

Help South Asian Network, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
South Asian Network, Inc.
Artesia, CA, USA
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South Asian Network, Inc.
Artesia, CA, USA

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Posted June 17th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Considering Changing organization name, and creating a new logo

What we have in place
  • We currently have some design ideas, which should make it easy for you to get started. We also have professional staff, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to reach a larger community and accurately portray our mission and values to our community.

This project will help our organization stand out and give us a unique image. Currently our organization name does not convey what we do, and we hope that with a new brand, we can convey the versatility of our org, in an updated and modern fashion.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

South Asian Network, Inc.
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Our mission

Founded in 1990, South Asian Network (SAN) is a community based 501(c)(3) non-profit organization advancing the health, well being, and civil rights of South Asians in Southern California. We are one of the oldest South Asian social justice organizations in the U.S. and one of the only that addresses multiple issue areas under one roof.

We seek to provide care and assistance for our clients, in their communities, and in their languages. We seek to provide a safe space for community members to seek the help they need to navigate complex and difficult ropes.

What we do

The South Asian Network is not a single-issue organization. We provide holistic support to South Asians across Southern California, recognizing the reality that needs are intersectional. Our organization is broken up into three main program areas: CHAI (Community Health Action Initiative), AWAZ (Voices Against Violence) and CRU (Civil Rights Unit). We provide free or low-cost services to members of the South Asian community in the greater Los Angeles area, including Los Angeles County, Orange County, Riverside County, and San Bernardino County.

HEALTH | CHAI:

The mission of our CHAI/Health Unit is to ensure all South Asians have access to affordable health care and the tools to live healthy lives. We serve all members of the community, regardless of age, immigration status or income level. We provide the following services:
-Assistance in applying for public benefits, such as:
-Social Security
-Disability insurance
-Food stamps
-Health coverage renewal/enrollment -assistance for Covered California and Medi-Cal (Medicaid)
-Educational workshops
-Referrals to health clinics
-Interpretation assistance
-Emotional & mental support
-Free/low cost counseling for adults, children, seniors, youth, families, and couples
-Referrals to mental health professionals for medication
-Support groups


CRU| CIVIL RIGHTS UNIT:


The mission of our Civil Rights Unit is to ensure that all South Asians are civically and politically engaged. Our goal is for all community members to have access to the skills and resources needed to lead safe lives with dignity and respect. We provide the following services:
-Citizenship application assistance
-Civic engagement education
-Voter registration
-Legal referrals for worker's rights, hate crimes, and discrimination

AWAZ| VOICES AGAINST VIOLENCE:


The mission of our Awaz program is to ensure the safety and empowerment of survivors of violence. We offer support to victims of domestic violence, sexual assault, child abuse, child sexual abuse, human trafficking, and elder abuse within and outside the South Asian community. Through outreach, education, and advocacy we combat these forms of violence and the social stigma that are associated with them. We provide the following services:
-Counseling and support for survivors and their children
-Safety planning for survivors
-Case Management
-Shelter referral
-Court support
-Legal Referrals

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