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Market Analysis

Help Inner City Advisors gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Inner City Advisors
Oakland, CA, USA
Inner City Advisors
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Inner City Advisors
Oakland, CA, USA

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Cause
Community & economic development
Skills
Research Strategy consulting

Posted May 30th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are in the process of identifying industries in 9 Bay Area counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, Sonoma to focus on as we scale our accelerator program. Having someone focus on this project will help us plan the next couple of cohort themes.

What we have in place
  • We currently have an idea about the top 3 industries to focus on, which should make it easy for you to get started. We also have info about the types of companies we work with, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to continue to build operational capacity.

We have limited internal research capacity and really want to match the data in the market with the ideas we have for scaling our program

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Inner City Advisors
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Cause
Community & economic development
Posted by
Dianna T
Dianna T.

Director of Acceleration

Our mission

ICA Fund Good Jobs is a Bay Area based CDFI and nonprofit that invests in high potential businesses to create economic freedom for those who need it most.

What we do

ICA Fund Good Jobs is a fully integrated advising through and investing model exclusively dedicated to the creation of good jobs and economic freedom in the Bay Area.

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