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Market Analysis

Help The Viva Way gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
The Viva Way
Berkeley, CA, USA
The Viva Way
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The Viva Way
Berkeley, CA, USA

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Cause
Health & nutrition
Skills
Research Strategy consulting

Posted May 27th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a set of competitors and potential partners, which should make it easy for you to get started. We also have the start of target customer profiles, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to serve 10 community organizations through lifestyle wellness programming and coaching.

Viva is planning its launch in the NYC health and wellness market and understanding the landscape is essential. We'd love to use this project to differentiate our offerings and bring access to populations who aren't currently served. This project will help us identify competitors and partners, as well as help inform our pricing strategy and program design. Viva wants to redefine wellness for NYC communities and this project will be critical!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

The Viva Way
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Causes
Health & nutrition Education Gender equity & justice
Posted by
Catherine S
Catherine S.

Founder

Our mission

To empower women to reduce chronic stress and gain self-awareness through holistic health lifestyle management

What we do

We help individuals shift their mindset on health & lifestyle with tools, education, and customized action plans. We hold workshops and are building an online tool, with the ultimate vision to rebuild community centers based on holistic health & wellness.

Testimonials

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