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Search Engine Marketing Plan

Help Kahumana create a plan to optimize how their website appears in search results, or with an advertising campaign.
Kahumana
Waianae, HI, USA
Kahumana
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Kahumana
Waianae, HI, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted July 26th

Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
Additional details

Looking to generate people to our website.

What we have in place
  • We currently have all the info you need, which should make it easy for you to get started. We also have a competent person who learn quickly, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to generate people to our website.

This will greatly help us generate people to our website.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Kahumana
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Causes
Housing & homelessness Employment services Human services
Posted by
Joshua L
Joshua L.

Volunteer manager

Our mission

Create healthy farm-based community with homeless families, people with disabilities and youth.

What we do

We are a community of over 700 people on 4 campuses on Oahu's west-side in Hawaii. We provide Transitional Housing for homeless families and a Day Program for adults with developmental disabilities. Employment and vocational training on our Organic Farm, Restaurant, Commercial Kitchen and Retreat Center.

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