Back to all projects

Logo Design & Visual Brand Identity

Help Age Friendly Sausalito elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Age Friendly Sausalito
Sausalito, CA, USA
Age Friendly Sausalito
Unfollow
Log in to follow
Age Friendly Sausalito
Sausalito, CA, USA

0

Live Projects

5

Matched Projects
1 Followers
Cause
Community & economic development
Skills
Graphic design

Posted May 21st

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are an all volunteer Age Friendly Committee in Sausalito, Calif. We led the City to join the WHO's Global Network of Age Friendly Cities, and AARP's Livable Communities. We work with the City to create programs, policies and environments that serve the interests of older adults and ensure an All-Age-Friendly City where residents can grow up and grow old together. We need a logo that represents a vibrant engaged community of older adults to use on a new website, flyers, brochures, etc.

What we have in place
  • We currently have flyers, reports, photos , news stories, survey results, which should make it easy for you to get started. We also have samples of logos from affiliated and similar organizations, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put on more programs for older adults, print informative materials, and honor and reward our volunteers.

It's important to let the community know what programs, activities, new policies and outdoor features are the work of Age Friendly Sausalito. This helps to recruit volunteers (we're all volunteers), create funding opportunities, and develop partnerships with other community organizations. We often co-sponsor activities in the City, and we need to be clearly and easily identified to continue to build awareness, participation and good will.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Age Friendly Sausalito
Unfollow
Causes
Community & economic development Health & nutrition Human services
Posted by
Sybil B
Sybil B.

Chair, Age Friendly Sausalito

Our mission

Aging...Everybody's Doing It! The Mission of Age Friendly Sausalito is to bring all sectors of our community together to improve and enhance our City to enable aging in place, so it can continually evolve as the ideal place to grow up and grow old together.

Testimonials

Read the Impact Story
Ritu was creative , helpful, quick, flexible and did a lovely job. Highly recommend her.
Sybil B.
Sybil B.

Chair, Age Friendly Sausalito

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Rituparna)
The pixel