Google AdWords Set Up

Help Corams Fields make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Corams Fields
London WC1N 1DN, United Kingdom

Posted May 21st

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • The Fundraising Manager will be able to provide dedicated time to work alongside the volunteer to set up and configure Google Ad Words for Coram's Fields.
How This Will Help
This project will save us $3,486 , allowing us to maintain the play equipment we make available for the local community, which benefits thousands of children every year.

Coram's Fields wants to use the power of Google Ad Grants to reach more people who can benefit from our services and facilities; promote our events; recruit volunteers; sell goods; and secure donations towards our charitable work.

Project Plan

Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

To be a safe haven for play for children and young people.

What We Do

Coram's Fields is the capital's most cherished children's charity. Located on the grounds of the former Founding Hospital, we provide a range of recreational outdoor facilities for local families, including: a park and adventure playground, city farm, wildlife garden and sports pitches and courts. We also deliver services for children and young people ages 0-19 - from first steps to first jobs - which include: early years services, youth and sports programmes.

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