This project was completed on Sep 23, 2019
Matched with Donnie W
Matched with
Donnie W.

Website Audit

Help Adoption Center assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Adoption Center
Philadelphia, PA, USA

Posted May 22nd

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What We Have In Place
  • We have Google Analytics raw data, some target audience data and we can share what our goals are. This project will belong to me, the Online Presence Manager. Site is in Drupal.
How This Will Help
This project will save us $6,772 , allowing us to focus on better content and services for our children and families.

This year we changed our organization's name and implemented a new color scheme, but we need to create a better image and help people find what they are looking for when they come to our site. Mainly we want to help people find information about adoption and also encourage donations.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Posted by
Alexandra B.

Manager, Operations, Digital and Social Media

Our Mission

Finding adoptive homes for children and youth in foster care.


Donnie was great to work with and very knowledgeable.
Alexandra B.

Manager, Operations, Digital and Social Media

Website Audit Project

(No testimonial has been submitted by Donnie)

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