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Matched with Donnie W
Matched with
Donnie W.

Website Audit

for  Adoption Center
Philadelphia, PA, USA
http://adopt.org
Posted by
Alexandra B.

Manager Online Presence

Posted Date
May 22, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $6,772 , allowing us to focus on better content and services for our children and families.

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
What We Have In Place
  • We have Google Analytics raw data, some target audience data and we can share what our goals are. This project will belong to me, the Online Presence Manager. Site is in Drupal.
How This Will Help

This year we changed our organization's name and implemented a new color scheme, but we need to create a better image and help people find what they are looking for when they come to our site. Mainly we want to help people find information about adoption and also encourage donations.

Project Plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

Finding adoptive homes for children and youth in foster care.

Our project is sponsored by: Philadelphia Foundation

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