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Google Analytics Set Up & Training

Help Hope Services Hawaii, Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Hope Services Hawaii, Inc.
Hilo, HI, USA
Hope Services Hawaii, Inc.
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Hope Services Hawaii, Inc.
Hilo, HI, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing Information technology

Posted May 22nd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a Wordpress site with Google Analytics installed, which should make it easy for you to get started. We also have Facebook, Instagram, and Twitter accounts, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to spend more time working with community partners to increase homelessness services, collect and share more stories to change the narrative on homelessness, and continue our work on eruption relief.

We are in the process of a website redesign and want to assess how effective our site is at sharing homelessness resources, directing donors, answering common questions, and allowing us to measure the effectiveness of changes to our site.

We would like to make sure our social media accounts support our goals as well.

As the webmaster and social media manager, knowledge of Google Analytics will help me to identify areas for improvement and make appropriate changes in the future.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Hope Services Hawaii, Inc.
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Causes
Housing & homelessness Disaster relief
Posted by
Kristen A
Kristen A.

Director of Community Relations

Our mission

We bring to life gospel values of justice, love, compassion and hope, through services, empowerment and advocacy.

What we do

We offer:
Homeless Outreach, Diversion, Rapid Re-housing, Veterans' Services, Housing First, Permanent Supportive Housing, Emergency Shelter, and more.

You may have heard about our micro shelters for lava evacuees that were built in 30 days during the 2018 eruption of the Kilauea volcano. https://www.hawaiinewsnow.com/2018/10/12/hawaii-county-only-quarter-lava-evacuees-have-found-permanent-housing/

We're currently working to open "Ohana Zones," which are essentially creative solutions to homelessness that use a community's resources to meet its needs. See the link to find out how we're turning an old hospital into a shelter!
http://www.hawaiinewsnow.com/2019/04/12/an-old-hospital-hilo-is-being-transformed-into-haven-homeless/

We also are working to address a major cause of homelessness on our island--a lack of affordable housing. We're currently raising $40,000 to build a prototype modular home, that we hope will become a new option for people looking for affordable housing.
https://drive.google.com/file/d/1Lc0CC2ehzzEt5Vi7tUaMu5IYSsaKSG--/view

Testimonials

Read the Impact Story
Gabriel gave clear, step by step instructions for implementing analytics. He took the time to answer questions and share suggestions, and he made sure I understood. Mahalo Gabriel!
Kristen A.
Kristen A.

Director of Community Relations

Google Analytics Set Up & Training Project

(No testimonial has been submitted by Gabriel Adrian)
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