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Revenue Generation Plan

Matthew 25 Farm, Inc.
Tully, NY, USA
Matthew 25 Farm, Inc.
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Matthew 25 Farm, Inc.
Tully, NY, USA

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Cause
Health & nutrition
Skills
Finance Strategy consulting

Posted May 17th

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Revenue Generation Plan

Project details

What we need
  • Assessment and recommendations for income-generating activities that will complement the Organization's current mission and existing programs
  • Actionable steps necessary to implement recommendations, alongside estimates of upfront time and monetary investment required
  • Identify challenges & potential risks in pursuing the plan
Additional details

The Matthew 25 Farm is 501(c)(3) entity with two farm locations in CNY. We grow and harvest tens of thousands of pounds of fresh produce annually and distribute it to food pantries, soup kitchens, homeless shelters, refugees, etc who are suffering from food insecurity. We currently run a successful golf tournament and park cars at a local festival. We do obtain contributions from individuals, groups, etc, but we are facing for the first time a significant short-fall for 2020. Please Help!

What we have in place
  • We currently have operating budget for 2019 and 2020 should be about the same, which should make it easy for you to get started. We also have an individual who will do whatever she can to assist., and the ability to provide any other information you need.
How this will help
This project will save us $10,242 , allowing us to move forward into 2020 and helping me to get a better night's sleep!

We want to see the farm continue. Each year the area we serve grows larger and larger. In the past due to some extremely large contributions in the early years, we always had at least $50,000 set aside for the following year. This will be the first time we have no money set aside to go into the next year. We write grants, but few allow us to go for operating costs, and we have the equipment, etc that we need. Now we just need to find more ways to raise money to keep going.

Project plan

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Prep: Recommendations
  • Professional provides recommendations for promising sources of revenue with Volunteer Manager providing feedback selecting a single revenue stream that should be prioritized
  • Professional evaluates revenue potential of recommendation by taking into account costs and other required organizational investments such as programming, staffing, technology, and communication materials
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Milestone 1: Delivery of Plan
  • Professional provides actionable steps, time estimates, and operating model necessary for developing revenue generation strategy
  • Professional outlines key milestones and performance indicators to help assist the Organization as they execute the plan
  • Professional outlines challenges to be aware of as the Organization executes on plan should also be laid out such as operating costs
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Milestone 2: Distribution of Prep Materials
  • Volunteer Manager provides all relevant marketing and branding materials, including but not limited to annual reports, financials, fundraising collateral, website copy and information on representative stakeholders such as donors, advocates, and constituents served
  • Available materials with Professional should include Market Analysis, Financial Plan, etc.
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Milestone 3: Analysis and Feedback
  • Professional and Volunteer Manager brainstorm potential revenue-generation streams and potential target markets
  • Professional provides analysis of Organization’s existing approach to funding and program beneficiaries and a competitive benchmarking of peer organizations
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About the org

Matthew 25 Farm, Inc.
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Causes
Health & nutrition Education Human services
Posted by
EE
Elizabeth E.

Administrator

Our mission

The stated mission of the Matthew 25 Farm is “To ensure that no Central New Yorker who is unable to completely provide for them-self will go without fresh food.”

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