Logo Design & Visual Brand Identity

Help Be the Change Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Be the Change Project
Reno, NV, USA
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Be the Change Project
Reno, NV, USA

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Posted May 15th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would like a logo and program flyer template for our youth program: Mugworts School of Farmcraft and Discovery. The program is for youth ages 5-18 and focuses on permaculture (agriculture and human living systems designed after natural self-sustaining ecosystems) and crafts. For middle and high school students, it also has a gardening entrepreneurial component.

What we have in place
  • We currently have a website and logos for our other programs, which should make it easy for you to get started. We also have previous fb flyers, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to offer a low cost program for young people in our low-income neighborhood and throughout Reno.

Be the Change is an urban homestead and family learning space focused on simplicity and service. Our goal is to help create a more just and life sustaining culture. By working with young people, we are helping that culture to emerge and developing young people's skills and desire to create a culture that can face the social and environmental challenges of our time.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Be the Change Project
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Posted by
Kyle I.

co-director of Be the Change Project in Reno, NV

Our mission

Be the Change Project is a half-acre urban homestead modeling simple and sustainable living. One of their programs is the Reno Rot Riders which collects food waste and transforms it into compost.

Testimonials

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