Marketing Strategy Sessions

Help Project LIFT brainstorm and plan ways to reach their target audience most effectively.
Project LIFT
Palm City, FL, USA
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Project LIFT
Palm City, FL, USA

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Posted May 15th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

Would love to have a marketing professional look at what we are currently doing and give us advice on how to better our marketing plan. Especially our media/press marketing plan.

What we have in place
  • You can check our website at www.projectliftmc.com. On there you will find our last mailed newsletter and a lot of our event marketing packets. We also use constant contact for email marketing so I can forward past emails for your review.
How this will help
This project will save us $2,998 , allowing us to to help more youth in our community! Every dollar saved counts towards us being able to take on more youth into our program.

Marketing is such a huge part of any organization but especially for a grass-root non-profit like us. It is so important that people know all the amazing things we are doing and that we get the word out properly.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Project LIFT
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Our mission

Project LIFT is dedicated to inspiring the lives of youth and their families through substance abuse treatment, mental health counseling, mentoring and vocational skills training.

Testimonials

Rick was so pleasent to work with and extremely knowledgeable about his craft!
Juliet C.
Juliet C.

Special Events Director

Marketing Strategy Sessions Project

(No testimonial has been submitted by Rick)
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