Market Analysis

Help Companion of Women and Children Empowerment (COWO… gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Companion of Women and Children Empowerment (COWOCE)
Shinyanga, Tanzania
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Companion of Women and Children Empowerment (COWOCE)
Shinyanga, Tanzania

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Posted May 14th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

COWOCE is an abbreviation of Companion of Women and Children Empowerment. Companion of Women and Children Empowerment was established on 22th of October, 2007 as a CBO was called Ebeneza Group working to cover Shinyanga Region and later registered as an NGO on 21th August, 2018. We are looking for friends helper to support us to achieve our goal.We welcome all volunteers to support funds, ideas, advice etc to implement projects in Tanzania located in Shinyanga and Simiyu region.

What we have in place
  • We currently have Currently we have information and details of problem., which should make it easy for you to get started. We also have an idea of the project that could be improved., and the ability to provide any other information you need.
How this will help
This project will save us $7,072 , allowing us to implement project of Empowerment and Hope for Girls Program in Shinyanga. Girls in Project areas are generally exposed to child trafficking, physical and emotional abuse and economic deprivation.

This project will contribute to the attainment of our Mission which is "To empower Women, This Children and the community with the right tools that help them to fight diseases, ignorance, poverty and all forms of discrimination through education, empowerment and participation "and the Vision is "To see a Community where women, Children and elders who are empowered, environment are protected, healthy with stable economy".

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Companion of Women and Children Empowerment (COWOCE)
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Our mission

"To see a Community where women, Children and elders who are empowered, environment are protected, healthy with stable economy".

What we do

COWOCE is an abbreviation of Companion of Women and Children Empowerment. Companion of Women and Children Empowerment was established on 22th of October, 2007 as a CBO was called Ebeneza Group working to cover Shinyanga Region and later registered as an NGO on 21th August, 2018 by the Ministry of Community Development, Gender and Children and was issued with the Reg. 00NGO/00009869 under the NGOs Act of 2002, section 12 (2) Tanzania Laws No 24. COWOCE is a Non-partisan, Non-Religious and Non-profit Organization geared at promoting human rights and Community Development. COWOCE was established with the aim of preventing and controlling HIV/AIDS and its effects in the community. The Idea of establishing COWOCE started from few Members of the Organization after seeing many People of their Community Members affected by HIV/AIDS and increasing number of widows, widowers and Orphans and Vulnerable children who were seeking for assistance in the Community.
In 2017, COWOCE came to realize that violation of Human Rights in the Community was a Problem. Since then, COWOCE started working on four core programs which are; HIV/AIDS control and prevention, Child and Youth Protection, Community awareness on the women, elderly and Children and Prevention of Gender Based Violence, Child marriages and Early pregnancies. These core works contribute to the attainment of our Mission which is "To empower Women, Children and the community with the right tools that help them to fight diseases, ignorance, poverty and all forms of discrimination through education, empowerment and participation "and the Vision is "To see a Community where women, Children and elders who are empowered, environment are protected, healthy with stable economy".
COWOCE is managed by a Board of Governance, elected in General Assembly. The Board of Directors is composed by seven (7) Members. The Board gives direction to programs and ensures accountability and integrity to the Organization.
ORGANIZATION GOAL
Enhanced community especially women, youth, children and the elders with capacity to access legal aid services, reduce incidence of HIV/AIDS and its impacts, income generation and abilities to prevent human rights violation in Shinyanga and Simiyu Regions by 2020.
ORGANIZATION STRATEGIC OBJECTIVES
Objective 1. Enhanced Rights and access to justice among women, children, and youth in Shinyanga and Simiyu regions and advocated for in six districts by the end of 2020
Objective 2. Fight against HIV/AIDs, STDs, Malaria and other diseases which may be endemic by the end of 2020
Objective 3. Ensure economic and social empowerment to women and youth in the community through training, Empowerment, advocacy and use of economic forums by 2020.
Objective 4. Enhance prevention of behaviors, cultural issues and attitudes that perpetuate human rights violation especially to adolescent girls, children, women and youth by 2020, for example practices of early pregnancies, forced marriages, child domestic workers (child labor) and gender based violence.
Objective 5. Promote quality education to children and youth in Shinyanga and Simiyu Region

Testimonials

We have enjoyed working with Lorna because we have learned many good things from her. Our project has done more efficiently and in real time.
Joseph N.
Joseph N.

CEO

Market Analysis Project

The project was interesting. The COWOCE team provided all the information needed and made it possible for me to complete the project on time.
Lorna M.
Lorna M.

Volunteer

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