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Matched with Sailesh P
Matched with
Sailesh P.

Google AdWords Set Up

Posted by
Jacob T.

Executive Director

Posted Date
Jun 24, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,486 , allowing us to strategize other avenues for fundraising and awareness of our program.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We currently have Google Adwords set up. We'd like to learn more on how we can amplify the usage for traffic to our website for both (1) Awareness and (2) donations.

What We Have In Place
  • We currently have all of the resources needed (account, etc), which should make it easy for you to get started. We also have a dedicated staff member, and the ability to provide any other information you need.
How This Will Help

Most of our participants hear about our programming via online or through referrals (Military Veterans and Athletes). This will help us increase participation in our program. Additionally, we have so much content (videos/photos/etc) we'd like to increase our individual donor database through this campaign.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

MVP's mission is to match up combat veterans and former professional athletes together -- after the uniform comes off -- to give them a new team to tackle the transition together. MVP shows them they are NOT alone.

What We Do

Our members come together once a week for a workout facilitated by expert trainers in an elite gym. The gym provides a setting where veterans/players feel comfortable and confident. Participation in the workout is good for the body & brain. Following the workout, they participate in the "huddle". Facilitated by specially trained MVP staff, it offers support and shared experience in the hope of helping others choose strategies that will also help them be successful through a peer-to-peer mentoring model. The professional staff also provides connection and referrals as appropriate to necessary services. MVP recognizes that whether injured on the field or in the field of battle, athletes and vets often share physical challenges. They also share mental challenges. It has many names, but PTSD is not confined to wartime combat. It is a diagnosable mental condition that accompanies multiple kinds of trauma. As a result, both vets and plays face transition that is often accompanied by a loss of purpose and identity. Both vets and players were immersed in supportive military and/or sports cultures which they long for during transition and MVP provides that structure and culture.

In addition to the weekly sessions, MVP members can choose to participate in four community service projects and ten network building events. Our social events are inclusive of all of their peers, family, and friends supporting our MVP members through their transition. Our community service events strengthen the foundation for the transition process offering our members a renewed sense of identity and purpose.

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