We currently have Google Adwords set up. We'd like to learn more on how we can amplify the usage for traffic to our website for both (1) Awareness and (2) donations.
Most of our participants hear about our programming via online or through referrals (Military Veterans and Athletes). This will help us increase participation in our program. Additionally, we have so much content (videos/photos/etc) we'd like to increase our individual donor database through this campaign.
MVP's mission is to match up combat veterans and former professional athletes together -- after the uniform comes off -- to give them a new team to tackle the transition together. MVP shows them they are NOT alone.
Our members come together once a week for a workout facilitated by expert trainers in an elite gym. The gym provides a setting where veterans/players feel comfortable and confident. Participation in the workout is good for the body & brain. Following the workout, they participate in the "huddle". Facilitated by specially trained MVP staff, it offers support and shared experience in the hope of helping others choose strategies that will also help them be successful through a peer-to-peer mentoring model. The professional staff also provides connection and referrals as appropriate to necessary services. MVP recognizes that whether injured on the field or in the field of battle, athletes and vets often share physical challenges. They also share mental challenges. It has many names, but PTSD is not confined to wartime combat. It is a diagnosable mental condition that accompanies multiple kinds of trauma. As a result, both vets and plays face transition that is often accompanied by a loss of purpose and identity. Both vets and players were immersed in supportive military and/or sports cultures which they long for during transition and MVP provides that structure and culture.
In addition to the weekly sessions, MVP members can choose to participate in four community service projects and ten network building events. Our social events are inclusive of all of their peers, family, and friends supporting our MVP members through their transition. Our community service events strengthen the foundation for the transition process offering our members a renewed sense of identity and purpose.