Copywriting

Help Dignity Housing, Inc. express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Dignity Housing, Inc.
Philadelphia, PA, USA
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Dignity Housing, Inc.
Philadelphia, PA, USA

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Posted May 7th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are looking to update our brochure and case statement/fact sheet. We need to turn our materials into more compelling documents that better explain our programs and funding needs.

What we have in place
  • We currently have materials from previous years, grants and other narratives,, which should make it easy for you to get started. We also have program numbers from last year and half of this year,, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to put the money back into the program and make much needed repairs to our housing units.

We need to create documents that get to the heart of our programs and services. We need to continue to grow our donor base and encourage them to keep giving.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Dignity Housing, Inc.
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Our mission

Dignity Housing's mission is to break the cycle of homelessness and poverty that confronts low-income families and individuals in the city of Philadelphia. Dignity Housing breaks the cycle of homelessness by providing quality transitional and permanent supportive housing, promoting self-sufficiency, and creating opportunities.

What we do

Anchored by case management, Dignity offers a range of services to residents- including life skills development, employment, and education services, health and wellness supports, and housing placement services (for a successful transition to permanent housing). Additionally, Dignity provides educational activities for children and youth. Upon entering Dignity, case managers assess immediate needs for livable income, food, transportation, childcare, etc. and ensure appropriate action toward meeting these needs. They connect residents with benefits and work with them to develop short-term goals and action steps with paths to long-term self-sufficiency.

For homeless families and individuals, moving into a Dignity unit is often the first time in months that they have a safe place to sleep at night, without the stress of where they will sleep tomorrow. Dignity's 58 units of housing range from efficiency apartments to three-bedroom houses. Dignity's Property Management Department cares for the properties by performing ongoing maintenance, repairs and hiring experienced contractors when needed. Dignity staff works closely with all contractors to ensure everyone follows agency protocol and that tenants receive the highest quality service. Every unit has a kitchen with standard appliances, and our Alicia's House program (for domestic violence survivors) is fully furnished

Testimonials

Working with Laura has been wonderful! She did a great job with the writing and gave helpful suggestions to continue the next steps of the project with a graphic designer.
Jessica B.
Jessica B.

Development Manager

Copywriting Project

(No testimonial has been submitted by Laura)
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