Storytelling

Help Institute of Music for Children enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Institute of Music for Children
Elizabeth, NJ, USA
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Institute of Music for Children
Elizabeth, NJ, USA

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Posted April 26th

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Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We currently have great testimonials, which should make it easy for you to get started. We also have people interesting in telling their stories, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to build our infrastructure and better assess our work

This project will give us a fresh approach to our language and selling story for fundraising and stakeholder engagement.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Institute of Music for Children
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Posted by
Jennifer N.

Director of Development

Our mission

The Institute of Music for Children enhances artistic expression and appreciation in New Jersey youth by offering economically accessible, high-quality arts training in a creative and nurturing environment.

The Institute strives to broaden participation in the arts among underserved communities through tuition assistance, bi-lingual staff and marketing, and urban outreach initiatives.

What we do

Guided by its vision of H.A.R.M.O.N.Y. - Helping Achieve Responsible, Motivated, Optimistic, Neighborhood Youth - the Institute is building a community of high-achieving citizens who are arts lovers and arts makers through professional instruction, mentorship, and family engagement.

Testimonials

(No testimonial has been submitted by Jennifer)
(No testimonial has been submitted by Sarah)
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