Social Media Content Calendar

Help Hope Services Hawaii, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Hope Services Hawaii, Inc.
Hilo, HI, USA
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Hope Services Hawaii, Inc.
Hilo, HI, USA

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Posted April 25th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We have a communication plan that includes social media post types, including donation solicitation, event invitations/volunteer solicitation, documentation of participation in community activities, services available, stories from people impacted by homelessness, articles related to homelessness, etc. We'd like to reduce the time we spend crafting social media posts, and increase impact and efficiency. Ideally, the deliverable would include some posts that can be adapted and repurposed.

What we have in place
  • We currently have a communication plan with ideas for posts, which should make it easy for you to get started. We also have a story bank, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to spend more time working with community partners on to increase homelessness services, collect more stories, and continue our work on eruption relief.

1. Informing our audience of the services we offer, so that they can refer people in need.
2. Personalizing the experience of homelessness with stories helps to eliminate negative stereotypes and misconceptions about people who experience homelessness.
3. Sharing problems and solutions will help people to be more informed, to get involved, and to hold their representatives accountable.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Hope Services Hawaii, Inc.
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Posted by
Kristen A.

Director of Community Relations

Our mission

We bring to life gospel values of justice, love, compassion and hope, through services, empowerment and advocacy.

What we do

We offer:
Homeless Outreach, Diversion, Rapid Re-housing, Veterans' Services, Housing First, Permanent Supportive Housing, Emergency Shelter, and more.

You may have heard about our micro shelters for lava evacuees that were built in 30 days during the 2018 eruption of the Kilauea volcano. https://www.hawaiinewsnow.com/2018/10/12/hawaii-county-only-quarter-lava-evacuees-have-found-permanent-housing/

We're currently working to open "Ohana Zones," which are essentially creative solutions to homelessness that use a community's resources to meet its needs. See the link to find out how we're turning an old hospital into a shelter!
http://www.hawaiinewsnow.com/2019/04/12/an-old-hospital-hilo-is-being-transformed-into-haven-homeless/

We also are working to address a major cause of homelessness on our island--a lack of affordable housing. We're currently raising $40,000 to build a prototype modular home, that we hope will become a new option for people looking for affordable housing.
https://drive.google.com/file/d/1Lc0CC2ehzzEt5Vi7tUaMu5IYSsaKSG--/view

Testimonials

Josh went above and beyond, by researching our organization, our cause and our community. As a result, he was able to embody our voice in the social media content he developed. I particularly am impressed with his storytelling skills--his writing is captivating and concise. Thank you Josh!
Kristen A.
Kristen A.

Director of Community Relations

Social Media Content Calendar Project

(No testimonial has been submitted by Joshua)
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