Market Analysis
Market Analysis
Project details
What we need
- A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
- A summary of the Organization's strengths and weaknesses, related to its program goals as needed
- A summary of competitors or potential collaborators
- An appendix of all data gathered to perform analysis, including sources
What we have in place
- We currently have a strategic plan, which should make it easy for you to get started. We also have collateral and marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to work from a strong starting point in launching our communication efforts.
LEAP for Education is currently preparing to launch its first strategic plan around marketing and communications. With a Market Analysis, we will be able to do this more effectively and it will aid us in figure out how to reach our donors, volunteers, and program participants in more meaningful ways.
Project plan
Our mission
LEAP for Education empowers low income and first-generation-to-college students to perform at higher levels in middle school and high school, and to graduate college prepared to pursue a successful career that matches their strengths and passions.
What we do
LEAP for Education provides free program to students ages 11-23 who are low income and first-generation-to-college. We provide academic support and enrichment, career and college readiness skills as well as career and college advising. LEAP does this through the the Academic Learning Programs in Salem and Gloucester, and the College Success Program in Peabody and Salem.
Testimonials
Kristin was prompt and incredibly thorough in her market analysis. She was respectful of our deadlines and moved the project forward in a timely manner. I am really grateful to Kristin for doing significant research that will help inform our communication strategy for the future.
LEAP was a wonderful organization to work with. They were organized, clear about project goals, and very responsive to questions and requests. I really enjoyed working with the LEAP team.