Logo Design & Visual Brand Identity

for  Aloha Theatre
Kealakekua, HI, USA
Posted by
Jaquelynn C.

Education Director

Posted Date
Apr 16, 2019
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to provide compensation for guest artists and instructors, continuing the successes of the Education program.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our Education department has gained a lot of success this year. So much that the department has restructured to match the increased needs of our community!
With this new program launch, we are looking for a new logo design. It needs to fit within certain parameters of the organization, and match what our community and theatre represent. Details will be provided upon interview and selection.

What We Have In Place
  • I have all themes and elements of previous courses, as well as the official executive summary and layout for the 2019-20 school year.

    I also have records of current and previous years' poster/logo designs for reference as to what we're working with and away from.
How This Will Help

Our community has praised the increase of educational offerings at our theatre this year. However, no one knows what we're called!
Having an appropriate name and logo will increase familiarity and consistency within program structure and promotions.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

To enrich the lives of Hawaii residents and visitors by presenting quality theatre and providing theatre education. APAC shall also maintain and operate a venue which provides opportunities for APAC and other organizations to present performing arts.

What We Do

We create fantastic theatrical productions with our volunteer casts and crews, typically 5 shows with 65 performances each season. We also have a performing arts education program for all ages. Last but not least, we offer our historic theatre for the use of performing arts groups in our community.

Our project is sponsored by:

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