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Logo Design & Visual Brand Identity

Help Alliance for Refugee Youth Support and Education … elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Alliance for Refugee Youth Support and Education (ARYSE)
Pittsburgh, PA, USA
Alliance for Refugee Youth Support and Education (ARYSE)
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Alliance for Refugee Youth Support and Education (ARYSE)
Pittsburgh, PA, USA

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Cause
Youth development
Skills
Graphic design

Posted April 15th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

I'm looking for a logo that is simple and inspired by our work. People tend to mispronounce the acronym, so it would be ideal to have a logo that could make the pronunciation more obvious.

What we have in place
  • We currently have a logo and lots of art that's been inspired by out work, which should make it easy for you to get started. We also have a dedicated team of students, staff, and volunteers, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to implement high-quality programming for immigrant and refugee youth, with staff who are adequately compensated, and the ability to give our students the resources they need to achieve their goals.

We are a student-centered organization that supports immigrant and refugee youth in becoming engaged, confident, and celebrated members of our community. Almost 2 years ago, we embarked on the 2nd iteration of ARYSE, transitioning from a national to local scale to develop a holistic system of support for immigrant youth in Pittsburgh. Our vision is that ARYSE becomes an international model for supporting youth as they transition into their new lives. We need a brand to reflect this vision.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Alliance for Refugee Youth Support and Education (ARYSE)
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Causes
Youth development Diversity & inclusion Education
Posted by
Jenna B
Jenna B.

Executive Director

Our mission

ARYSE helps resettled refugee youth become confident, engaged, and productive members of American society.

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