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Logo Design & Visual Brand Identity

Help Virginia Association of Free and Charitable Clini… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Virginia Association of Free and Charitable Clinics
Richmond, VA, USA
Virginia Association of Free and Charitable Clinics
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Virginia Association of Free and Charitable Clinics
Richmond, VA, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted April 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Would appreciate horizontal/vertical options of logo available in brand colors as well as white/black with transparency.

What we have in place
  • We currently have old branding guide, which should make it easy for you to get started. We also have materials for review to see what has been done, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest that money into our educational resources for our member clinics.

We are looking to ramp up our communication efforts and we'd like to be able to provide a professional and consistent brand.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Virginia Association of Free and Charitable Clinics
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Causes
Health & nutrition Human services Philanthropy & capacity building
Posted by
Rebecca B
Rebecca B.

VP of Marketing, Communication & Development

Our mission

The mission of the Virginia Association of Free and Charitable Clinics is to support and advocate for our member clinics so that Virginia's underserved have access to quality care.

Testimonials

Read the Impact Story
Molly was very responsive and professional. We needed some refreshment to our brand guideline and she did a good job of breathing new life into it.
Rebecca B.
Rebecca B.

VP of Marketing, Communication & Development

Logo Design & Visual Brand Identity Project

Rebecca was very professional and a joy to work with. She had great ideas to share which made bringing this project to life a lot of fun!
Molly L.
Molly L.

Graphic Designer

The pixel