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This project was completed on May 30, 2019
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Matched with Kritika R.
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See the Impact story
Logo Design & Visual Brand Identity
412 Food Rescue
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
412 Food Rescue is looking for a logo for our newest innovative program, the Good Food Project, located in the Millvale Food and Energy Hub (formerly the Millvale Moose Lodge). We are looking to brand this new program to represent our vision for a kitchen that utilizes surplus food, keeping food out of the waste stream, provides food for individuals and families experiencing food insecurity, and brings the community together.
What we have in place
- We currently have branding guidelines and logos for all of our programs, which should make it easy for you to get started. We also have a thorough website, program plans and photographs, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to further our mission to keep perfectly good food out of the waste stream and deliver it directly to communities experiencing food insecurity.
412 Food Rescue has grown exponentially since our founding in 2015, rescuing almost 6 million pounds of perfectly good food.Our next approach to bridging the disconnect between food waste and hunger is the Good Food Project, housed in the newly renovated Millvale Food & Energy Hub. The Good Food Project was the second place winner of the UpPrize social innovation challenge for food in 2017. Providing a logo for this new program will help us brand and market it to our partners and supporters.
Project plan
Posted by
Hana U.
Program Director, Special Programs & Projects
Our mission
412 Food Rescue was founded as a direct response to the fact that while we waste 40% of our food, 1 in 7 people are hungry. 412 Food Rescue bridges the disconnect between food waste, hunger, and environmental sustainability by redirecting perfectly viable food headed for the landfill directly to nonprofits who serve individuals and families who are experiencing food insecurity.
What we do
FOOD RECOVERY
412 Food Rescue works with food retailers to prevent surplus food from going to waste by mobilizing volunteer Food Rescue Heroes to directly transport this food to organizations that serve those who are experiencing food insecurity; meeting clients where they already are and bridging the last mile of food access.
FOOD RESCUE HERO
412 Food Rescue's technology platform is an end-to-end system that matches food donations to the appropriate nonprofits, mobilizes a last-mile transportation network of volunteers, trains volunteers on food safety and tracks data and analytics - measuring impact on hunger and the environment. Food Rescue Hero is a mobile app that was launched in November 2016 and represents the first phase of the platform.
UGLYCSA
412 Food Rescue creates new markets for farmers via a Community Supported Agriculture (CSA) program for previously unsellable fruits and vegetables.
HIDDEN HARVEST
412 Food Rescue gleans fruit from previously unharvested public and private city trees, and excess produce from urban farms.
FOOD EDUCATION
412 Food Rescue provides comprehensive food education for our nonprofit partners via the Cooking Matters curriculum to teach our end users how to cook and shop for healthy food on a budget.
412 Food Rescue collaborates with local producers to create innovative products from food that would otherwise be wasted. Examples include beer from surplus bread, liqueur, cider, and beer from foraged produce, and ice cream utilizing foraged mulberries and bananas.
GOOD FOOD PROJECT
412 Food Rescue stabilizes surplus food and transforms it into fresh, healthy, affordable prepared meals and shelf stable products while serving as a community engagement and education hub.
Testimonials
Kritika was very thoughtful and quick to respond to needs and requests. She has a passion for supporting nonprofit organizations and using her skills and talents to benefit the causes she cares for!
I had a lovely time working with Hana and Rebecca. They were very courteous and were always available when I needed and input from them. Their organization runs a cause that is very dear to me and I was glad to be of any help to them. I would definitely love to work with them again.
