Logo Design & Visual Brand Identity

Help Southern Marin Heat .Org elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Southern Marin Heat .Org
Mill Valley, CA, USA
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Southern Marin Heat .Org
Mill Valley, CA, USA

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Posted April 10th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have Program Brochures, individual program logos, which should make it easy for you to get started. We also have Current logos, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to put more funds into program costs.

Having a logo that encompasses the overall program identity will help connect our individual program components to the Ubiquity Youth Alliance our nonprofit organization that sponsors the programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Southern Marin Heat .Org
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Posted by
Michael E.

Founder/Executive Director

Our mission

Our mission is to help students define and accomplish their goals, develop character, build self-confidence, and to develop positive peer relationships. We seek to provide students with knowledge they need to reach their goals and aspirations. We seek to provide an environment that will provide each student with the best possible opportunity to experience personal growth both on interpersonal and interpersonal levels.

What we do

We provide youth aged 8-20 with a variety of social, cultural, and recreational activtires primarily through the medium of basketball which includes: community service projects, social justice projects, enrichment activities, leadership development, international youth exchange program, educational programs and volunteerism.

Testimonials

This was our first Catchafire project and Yosuke’s approach to working with our organization and understanding our goals and objectives was invaluable. His insight and expertise was a absolutely amazing and his professionalism and creativity allowed us to put our organization in his hands and we are delighted he choose to work with us. We highly recommend Yosuke and hope we will be are able to work with him again in the future.
Michael E.
Michael E.

Founder/Executive Director

Logo Design & Visual Brand Identity Project

I was such a pleasure to work with Michael and Ubiquity Youth Alliance. They ware extremely patient with my schedule. I would highly recommend Michael and Ubiquity Youth Alliance to anyone for collaboration, and would be happy to engage with them again in future.
Yoske M.
Yoske M.

Volunteer

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