This project is in progress
Matched with Manveer K
Matched with
Manveer K.

Identify Success Metrics

for  7 Stages
Atlanta, GA, USA
Posted by
Kacie W.

Outreach Volunteer

Posted Date
Apr 9, 2019
Virtual volunteer opportunity
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Identify Success Metrics
Impact statement
This project will save us $10,240 , allowing us to better target and segment our patron data in order to help people learn about the programming that is most important to them.

Project Details

What We Need
  • A set of success metrics for the Organization's program such as key performance indicators and secondary performance indicators
  • Guidelines on how to measure success metrics, how often to measure them, and how to present metrics to internal and external stakeholders
Additional Details

We are a nonprofit theatre in Atlanta and our staff is fairly data literate. We are paying attention to the collection and segmentation of our data but we are now ready to use our data in a more useful manner.

What We Have In Place
  • We currently have patron, donor and Google Analytics data, which should make it easy for you to get started. We also have some demographic and psychographic data, and the ability to provide any other information you need.
How This Will Help

Unfortunately in the grand scheme of things, maintaining a useful data analytics program is often an afterthought during our daily planning. This project would be important in giving us a foundation to integrate our data program into our marketing program efficiently.

Project Plan

Prep: Prep and Goal Setting
  • Volunteer Manager outlines any current success metrics measurement activities and strategies for the specific program
  • Professional communicates with the Volunteer Manager for a brainstorming/overview session to establish goals for the project
Milestone 1: Analysis of Activity
  • Professional conducts research and analysis to determine the best metrics to track and methods for outcomes measurement and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the metrics and measurement methods suggested
  • Professional incorporates Volunteer Manager’s feedback
Milestone 2: Final Deliverable
  • Professional identifies final success metrics and the inputs necessary to track and calculate them, and shares this information with the Volunteer Manager
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About The Org

Our Mission

7 Stages is a professional, non-profit theatre company devoted to engaging artists and audiences by focusing on the social, political, and spiritual values of contemporary culture. 7 Stages gives primary emphasis to international work and the support and development of new plays, new playwrights, and new methods of collaboration.

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