Public Relations Strategy

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Posted Date
Apr 4, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $6,343 , allowing us to focus our resources on helping cancer patients and survivors reframe adversity and redefine what is possible in their lives.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

Help with writing press releases and/or copy to help us get traction with our target media outlets

What We Have In Place
  • We currently have a broader marketing strategy and powerful alumni stories, which should make it easy for you to get started. We also have a passion for storytelling, web materials/assets, and the ability to provide any other information you need.
How This Will Help

We are at a critical point in our growth. We have more than 200 alumni (all cancer patients, survivors, and caregivers) who have participated in our onsite volunteer programs. We're building an online version of the program to expand our reach and with the right PR Strategy, we will be able to secure more corporate partnerships and reach more people who are grappling with the emotional scars of cancer and need support.

Project may require a short interview with the organization.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Our mission is to heal the emotional scars of cancer through volunteerism, meaningful travel and programs designed to reframe adversity and redefine what's possible

What We Do

Through both international and U.S. Odyssey programs, A Fresh Chapter (AFC) empowers diverse groups of men and women to step beyond the label of cancer patient, survivor, or caregiver, and into a new world of volunteering, cultural immersion, and personal growth and development. As part of a broader framework of support, our 1-2 week volunteer travel experiences act as a catalyst for helping participants see that struggle is universal and it's possible to heal, connect, and serve others while reclaiming your life. Our programs in the U.S., India, South Africa, Peru, and Costa Rica have contributed more than 13,000 hours of volunteer service while taking positive action against the isolation, anger, depression, fear of recurrence, or survivor guilt often created by cancer. Whether our participants have returned to work with renewed purpose, healed relationships with loved ones, committed to ongoing volunteering, or even made peace with dying, AFC is revolutionizing cancer support while building stronger families and communities and a better world.

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