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Public Relations Strategy

A Fresh Chapter
Calabasas, CA, USA
A Fresh Chapter
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A Fresh Chapter
Calabasas, CA, USA

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Human services
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Communications Public relations

Posted April 4th

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Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

Help with writing press releases and/or copy to help us get traction with our target media outlets

What we have in place
  • We currently have a broader marketing strategy and powerful alumni stories, which should make it easy for you to get started. We also have a passion for storytelling, web materials/assets, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to focus our resources on helping cancer patients and survivors reframe adversity and redefine what is possible in their lives.

We are at a critical point in our growth. We have more than 200 alumni (all cancer patients, survivors, and caregivers) who have participated in our onsite volunteer programs. We're building an online version of the program to expand our reach and with the right PR Strategy, we will be able to secure more corporate partnerships and reach more people who are grappling with the emotional scars of cancer and need support.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

A Fresh Chapter
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Human services Community & economic development International affairs
Posted by
Terri W
Terri W.

CEO

Our mission

Our mission is to help people make sense of the complex emotions of cancer and give them the tools, support, and community to thrive -- even in the midst of challenging circumstances.

What we do

A Fresh Chapter (AFC) is a survivor-led organization that is changing the landscape of cancer support around the globe. We bridge the gap in cancer by care by focusing on the whole person -- not just their disease. Through our peer-facilitated virtual and in-person programs, we use a skills-based approach to address the emotional aftermath of cancer while empowering patients, survivors, and caregivers to move forward with resilience and purpose. Our programs cover a range of themes including navigating uncertainty, living in contradiction, and finding perspective, and are available free of charge to individuals impacted by all types and stages of cancer around the world.

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