Pricing Strategy

for  Aloha Theatre
Kealakekua, HI, USA
Posted by
Melissa G.

Managing Director

Posted Date
Apr 3, 2019
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $6,868 , allowing us to invest additional resources in preservation of our facility.

Project Details

What We Need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional Details

We are considering an increase in ticket prices for the 2019-2020 Mainstage season, and need help with objective evaluation our situation.

What We Have In Place
  • We currently have existing pricing structure, attendance data,production costs, which should make it easy for you to get started. We also have access to pricing in the area, and the ability to provide any other information you need.
How This Will Help

An updated pricing strategy would provide assurance that we are maximizing potential revenue that can be used to support all programming.

Project may require a short interview with the organization.

Project Plan

Prep: Current materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
Milestone 1: Research and analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About The Org

Our Mission

To enrich the lives of Hawaii residents and visitors by presenting quality theatre and providing theatre education. APAC shall also maintain and operate a venue which provides opportunities for APAC and other organizations to present performing arts.

What We Do

We create fantastic theatrical productions with our volunteer casts and crews, typically 5 shows with 65 performances each season. We also have a performing arts education program for all ages. Last but not least, we offer our historic theatre for the use of performing arts groups in our community.

Our project is sponsored by:

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