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This project was completed on Jun 10, 2019
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Matched with Bahador J.
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See the Impact story
Google Analytics Reporting
American Cancer Society Office of Chief Cancer Control
American Cancer Society Office of Chief Cancer Control
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15
Google Analytics Reporting
Project details
What we need
- An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
- Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
- Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details
* Key website metrics to track. What needs focus? What can be ignored?
* Recommended tools and techniques for tracking and reporting
* Frequency of reporting
* Staff capacity required to provide useful analysis on a regular basis
* Key web content or features to test conversions and usability
* Recommended tools and techniques for testing conversions and usability
* Staff capacity required to test conversions and usability
What we have in place
- We currently have Google Analytics set-up on our site - fightcancer.org -, which should make it easy for you to get started. We also have a web developer who will lead this engagement, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to enhance our analytics and thus the impact of our future campaigns.
ACS CAN has utilized website analytics platform Google Analytics, however our usage of this information has mostly been limited to occasionally reporting on specific campaign/program content or to guide strategy on large scale redesign efforts like the one in 2016. As an organization, due to limited digital marketing capacity and knowledge we have barely tapped into the full potential of using website analytics data to guide continuous improvement to the site user experience.
Project plan
Posted by
Brian R.
senior director, digital strategy
Our mission
The work of the Cancer Control department focuses on applying known interventions such as reducing tobacco use and increasing screening rates to save lives, as well as improving the quality of life for cancer patients and their families. The organizing principle of the Cancer Control program is directed at achieving health equity by creating healthier communities, helping to shape a more effective health care delivery system, and empowering people to live a cancer-free life, or their best life with cancer.
What we do
The American Cancer Society was created more than 100 years ago for one purpose – to liberate the world from the threat of cancer. We are advocates, researchers, volunteers, caregivers, survivors, patients, and donors. Together, we are a united force against all cancers. We are an organization of 2.5 million strong. From prevention to diagnosis, from treatment to recovery, we’re here every step of the way. Our vision is a world free from the pain and suffering of cancer. Our purpose is to achieve it.
Testimonials
Throughout our experience with Bahador, he illustrated expert knowledge in the area of digital marketing analytics and was easy to work with. He quickly grasped the needs of our website analytics project and went to work setting up some very useful new tracking tools for the organization. Along the way he followed up regularly with updates and clarifying questions. Once everything was complete, he walked us through the new tools and clearly explained the methodology behind the them. We were very pleased with the final project outcome and would certainly work with him again.
(No testimonial has been submitted by Bahador)
