Search Engine Marketing Plan
Help Greater Philadelphia Cultural Alliance create a plan to optimize how their website appears in search results, or with an advertising campaign.
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a $40,000 a month Google Adword Grant, which should make it easy for you to get started. We also have Google Ad words and Google Analytics set up, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to drive traffic for Philadelphia's cultural and art organizations. We will increase earned revenue and be able to invest in other marketing options in the future.
The google Adword Grant is a very strong marketing tool however with new changes they underwent in late 2017 early 2018 has left our account vulnerable. It seems that every other month our account is being deactivated even after severe alterations and we could use an expert to help us strategize and understand what we are doing wrong.
Also we would like an SEO audit assistance. Our product Phillyfunguide is a digital platform. Improving our visibility improves our ROI.
Project plan
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