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Matched with Becca R
Matched with
Becca R.

Google AdWords Set Up

Posted by
Jillian G.

Volunteer Manager

Posted Date
Mar 27, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $3,486 , allowing us to dedicate that money back into our programs.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We were recently approved for a Google AdGrants Account and would love some help with getting it up and running effectively.

What We Have In Place
  • We currently have a dedicated staff member to assist with the project, which should make it easy for you to get started. We also have informational materials and data, and the ability to provide any other information you need.
How This Will Help

We are a small nonprofit that can use all of the support we can get. We do not have a marketing and communications team, so utilizing AdGrants effectively could really enhance our reach.

Project Plan

Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Philly Girls in Motion empowers girls through sports and fitness to develop self-awareness, build confidence and drive personal growth in a positive environment.

Our project is sponsored by: Philadelphia Foundation

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