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Website Copywriting

Help Buckelew Programs improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Buckelew Programs
San Rafael, CA, USA
Buckelew Programs
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Buckelew Programs
San Rafael, CA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Writing

Posted March 27th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are almost ready to launch our new website (under construction) but we need to update and edit the existing copy. Most of it is based on our existing website www.buckelew.org but we recently went through a rebrand (hence the new website) and have new key messages and fresh language. We will also be creating new brochures (see other posted project) and our goal is to be able to use the website copy as a basis for those as well to have a cohesive brand voice.

What we have in place
  • We currently have copy from our old website that needs to be edited, as well as new key message language. We have the outline for the pages of our new website in a google slides format. Our new website will be done in word press and the design is almost finish but primarily needs the updated copy now. We have a development director and communications manager who will review everything and edit as needed.
How this will help
This project will save us $6,073 , allowing us to invest in providing direct services to people with mental health and substance use issues, including youth, and the homeless.

We recently went through a rebranding and have a new logo, tagline and key messages. Our website is our public face and it was built 15 years ago so we need something contemporary to reflect who we are to our clients, donors and community. The goal is for people to easily learn about how to access our services and illustrate the value we provide serving people with mental health and substance use issues.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Buckelew Programs
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Causes
Human services Housing & homelessness
Posted by
Katrin C
Katrin C.

Director of Development

Our mission

Buckelew Programs helps nearly 10,000 people each year with mental health, addiction, and related behavioral health challenges lead healthier, more independent lives, strengthening families and communities in the process. We believe in treating people, not conditions, so we tailor treatment and support services to the unique needs of each individual. We also encourage the active collaboration of loved ones and other supporters. Buckelew Programs provides a wide range of services for both adults and children in Marin, Sonoma, Napa, Mendocino, and Lake counties, including supported housing and job training, outpatient psychotherapy, residential detox, and a regional suicide prevention program.

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