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Logo Design & Visual Brand Identity

Help SLATE-Z elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
SLATE-Z
Los Angeles, CA, USA
SLATE-Z
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SLATE-Z
Los Angeles, CA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted May 2nd

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo, website, and collateral, which should make it easy for you to get started. We also have access to, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend money on printed materials.

We are trying to set the tone for the organization as we move forward. We are also planning other events, annual report, and video that we would like to have a brand refresh to debut with.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

SLATE-Z
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Causes
Community & economic development Education
Posted by
CD
Chris D.

Volunteer manager

Our mission

SLATE-Z is a collaboration of 55 cross-sector partners with a common mission to revitalize South Los Angeles by moving residents to economic opportunity.

What we do

Our work focuses on five overarching goals: (1) Move 10,000 residents into living wage jobs; (2) Increase economic activity by investing in businesses, entrepreneurs, and community-oriented infrastructure; (3) Increase student attainment of certificates, degrees, and preparation for living wage careers by guaranteeing post-secondary career pathway enrollment and support; (4) Reduce violent crime through effective prevention, intervention, re-entry and community engagement; (5) Improve community infrastructure by increasing the safety, affordability, and use of public transit.

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