Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
- We currently have a board member s a coordinator, which should make it easy for you to get started. We also have a member of the ACS Marketing team, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to extend our reach in the Puget Sound area
Although the American Cancer Society is a brand that is recognized, we aretrying to elevate our presence in the Seattle marketplace where most people don't know the impact the ACS locally
Project plan
Our mission
The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.
What we do
The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.
While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.