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Event Branding & Visual Identity

Help American Cancer Society Volunteer Engagement Depa… update their upcoming event with a new logo and/or other design guidelines such as colors, font styles, and graphics that pairs well with their existing brand.
American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA
American Cancer Society Volunteer Engagement Department
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American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA

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Graphic design Marketing

Posted December 7th

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Event Branding & Visual Identity

Project details

What we need
  • Consultation regarding the Organization's current event branding and desired objectives for the program's visual identity
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Hosting an outdoor garden gala. Theme is an all white party with a nod to the 20's gatsby era. Looking to create save date cards as soon as possible. Have saved a few designs our committee is interested, looking for a designer to create save date cards, sponsorship books, invitations, program, and digital images we can utilize on our website.

What we have in place
  • We currently have a theme and sample invitations, which should make it easy for you to get started. We also have our date and location selected, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to save lives, celebrate lives, and lead the fight for a world without cancer.

Galas are unique, amenity-rich events held at prestigious
community venues. Led by influential volunteer leaders,
these premier events offer guests an opportunity to
connect with industry and philanthropic leaders while
enjoying exclusive dining and entertainment experiences.
By supporting an American Cancer Society gala, you are
making an investment in us and will enjoy a positive return.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), Organization branding guidelines and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of preferred event branding ideas such as logos, themes, and other design elements
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager discuss goals of the event, the audience being targeted, preferred design elements, and any other relevant information
  • Professional and Volunteer Manager agree upon a visual identity concept for the event and the detailed scope for the deliverables (e.g., logo, custom graphics, updated style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different event logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in event communications and collateral material
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American Cancer Society Volunteer Engagement Department
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Causes
Health & nutrition Disease & medical research Philanthropy & capacity building
Posted by
Jen L
Jen L.

Community Development Manager

Our mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

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