Public Relations Strategy

for  The Homesteadista
Philadelphia, PA, USA
Posted by
Lisa Q.


Posted Date
Jul 1, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $6,343 , allowing us to again, put all efforts and resources into doing what we do best.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

We need to position our very young start-up nonprofit as thought leaders and savvy strategists within the environmental justice movement. We have a unique vision and mission that reimagines the leadership paradigm to include and unite historically marginalized women and girls as the innovators they are and can become. This is a new approach to equity and we want to get a head start with paving the way for our organization and for the women we serve.

What We Have In Place
  • We currently have an intern who can manage the follow-up, which should make it easy for you to get started. We also have myself who is willing to be the front person and who has, and the ability to provide any other information you need.
How This Will Help

Visibility and voice are key for our organization to succeed and for our users and beneficiaries to gain traction within the movement. While I have experience in television and news, I am wearing a ton of hats and cannot manage being in front and behind the pr machine. I find this project uniquely different than the social media one. Having apr plan would help us... no, it would push us out and in front and would allow us the opportunity to share our mission to all stakeholders.

Project may require a short interview with the organization.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

The Homesteadista is a social impact non-profit. We are re-imagining leadership ecosystems within the environmental justice movement, to include historically marginalized women and girls. We use communication technologies to tap into an already rich pool of talent and ingenuity to proactively nurture progressive partnerships from and within their often disenfranchized community. Through fresh media platforms and networks, we unite current changemakers with aspiring ones, beneficiaries, and supportive allies.

Our project is sponsored by: Philadelphia Foundation