Public Relations Strategy

The Homesteadista
Philadelphia, PA, USA

Posted January 28th

Public Relations Strategy

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

Our organization is creating new leadership pathways for women to collaborate and accelerste their businesses, initiatives, community programs. We have a unique vision and mission that focuses on a cross sector and trans industry approach to city revitilization. We have two apps that are in prototype and beta testing stages that will serve as incubators for a diverse community of women leaders. We need help getting the word out and media placements.

What We Have In Place
  • We currently have an intern who can manage the follow-up, which should make it easy for you to get started. We also have myself who is willing to be the front person and who has, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,343 , allowing us to again, put all efforts and resources into doing what we do best.

Visibility and voice are key for our organization to succeed and for our users and beneficiaries to gain traction within the movement. While I have experience in television and news, I am wearing a ton of hats and cannot manage being in front and behind the pr machine. I find this project uniquely different than the social media one. Having a plan would help us... no, it would push us out and in front and would allow us the opportunity to share our mission to all stakeholders.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

We're the media catalyst prompting every woman to take the lead in making significant social impact changes in her city. We use storytelling and solutions-oriented journalism to inspire city women from all zip codes and tax brackets to be their own kind of urban change agent.

What We Do

Our digital magazine platform is an expression of our re-imagined approach to leadership development and commitment to generously share game-changing resources. Our expanded content continues to give contemporary changemakers the mic and bravely explores all aspects of actively participating in movements, ventures, policies, and practices that will improve our cities.

H-List is our growing, living directory of existing and emerging female change makers. Unlike other directories, digital networks or live co-working spaces, our community is both inclusive and accessible. Our "space" welcomes members who are looking for opportunities to partner with each other - not just get or give a job.