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Logo Design & Visual Brand Identity

Help American Cancer Society West Region elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American Cancer Society West Region
San Diego, CA, USA
American Cancer Society West Region
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American Cancer Society West Region
San Diego, CA, USA

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Cause
Disease & medical research
Skills
Graphic design

Posted March 21st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need assistance developing a logo for a local event fundraiser in Reno/Sparks Nevada. We are hosting a .5K Pub Crawl with proceeds to benefit the American Cancer Society. We need to ensure the masterbrand logo is included in the event logo. We would like the logo to be stampable and scalable. It will be used in other assets like posters, flyers and social media posts.

What we have in place
  • We currently have a masterbrand online access portal called Brand Toolkit., which should make it easy for you to get started. We also have past experience to guide us, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to ensure the maximum amount of funds raised can go towards cancer research.

Our Mission is to save lives before they are lost to cancer. Our fundraisers go a long towards achieving that goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American Cancer Society West Region
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Causes
Disease & medical research Diversity & inclusion Health & nutrition
Posted by
Patrick R
Patrick R.

Senior Manager, Community Development

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Read the Impact Story
I have only praise for Kyle. He was very patient as worked through the project and how we were going to communicate. The production work was first rate. Kyle's response to our changes was prompt and professional. I would highly recommend him for future marketing projects.
Patrick R.
Patrick R.

Senior Manager, Community Development

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Kyle)
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