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Press Kit

Help Old Skool Cafe * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Old Skool Cafe
San Francisco, CA, USA
Old Skool Cafe
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Old Skool Cafe
San Francisco, CA, USA

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Youth development
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Communications Public relations Writing

Posted March 21st

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
Additional details

We would like to have a press kit on hand for pitches and press releases. We have a compelling mission and story, but find ourselves scrambling to tell it when an opportunity comes our way.

What we have in place
  • We currently have a rough draft of a press kit, which should make it easy for you to get started. We also have great photos and great communication, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to provide more life-coaching hours for our program participants.

We are a social enterprise restaurant employing at-risk young people. We need help getting the word out about ourselves.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Old Skool Cafe
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Causes
Youth development Community & economic development Justice & legal services
Posted by
Teresa G
Teresa G.

Founder/CEO

Our mission

Old Skool Cafe is a non-profit 1920's speakeasy style restaurant with live music, located in Bayview-Hunters Point. Old Skool provides training, employment and mentorship to formerly incarcerated, foster care & youth facing barriers to success. Youth apprentices operate all aspects of the restaurant as the hosts, chefs, servers, and live entertainment. The cuisine is international soul food, celebrating comfort food from around the world, by highlighting family recipes like Tongan ceviche, West African peanut butter stew, and traditional Southern fried chicken.

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