Google AdWords Set Up

Posted by
Megan W.

Volunteer Manager

Posted Date
Mar 20, 2019
Location
Virtual volunteer opportunity
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2 applications submitted

Impact statement
This project will save us $3,486 , allowing us to spend more time running our programs to get more kids on bikes and serve the community.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have Techsoup validation token, which should make it easy for you to get started. We also have Google Suite packages, and the ability to provide any other information you need.
How This Will Help

To raise awareness about what Trips for Kids Marin does, offer our programs throughout the bay area, tell our story and get more donations and grants.

Project may require a short interview with the organization.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Trips for Kids Marin (TFKM) offers free cycling programs for low-income youth in six Bay Area counties (Contra Costa, San Francisco, Alameda, Solano, San Mateo, and Marin). Trail Rides take youth on mountain bike rides; Earn-A-Bike and Mobile Bike Workshops teach kids basic bike repair, riding skills, job readiness skills, and the opportunity to earn a bike of their own.

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