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Logo Design & Visual Brand Identity

Help Youth Mentoring Partnership elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Youth Mentoring Partnership
Exton, PA, USA
Youth Mentoring Partnership
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Youth Mentoring Partnership
Exton, PA, USA

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Cause
Youth development
Skills
Graphic design

Posted March 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We were recently donated several logo design options, and have been making a serious effort over the last year and a half to enhance our brand, and create a better brand identity. We are in need of someone to help us define our brand, finalize a new logo, and create a style guide so that all future visual communications are on-brand.

What we have in place
  • We currently have an existing logo plus new drafts, which should make it easy for you to get started. We also have a dedicated staff member, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide more mentoring matches in our communities.

This project is important because as we grow, the more recognizable we want to be in our community. The more recognizable we are, the faster we can grow and help more children.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Youth Mentoring Partnership
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Causes
Youth development Health & nutrition
Posted by
Jen G
Jen G.

VISTA Marketing and Communications Coordinator

Our mission

To help kids succeed in life through mentoring, intense physical fitness, and sports.

What we do

Through intense physical fitness and mentoring we teach our students how to set goals in fitness as well as in their personal lives (academic, personal and professional goals, etc).

Testimonials

Read the Impact Story
Tanya was amazing at putting our newly established brand together into a comprehensive style guide that we can utilize when asking volunteers to help with designs or to create marketing materials. Not only this, but she created a stunning, on-brand PowerPoint template to complete our new image. I can't thank her enough for her work and for choosing us to volunteer with.
Jen G.
Jen G.

VISTA Marketing and Communications Coordinator

Logo Design & Visual Brand Identity Project

YMP is an inspiring organization that you just want to be part of! The team there are organized and responsive, and they were even open to working collaboratively in Google drive to work more efficiently, even across timezones. I hope that we can continue working together through Catch-a-fire because Jen and Mark were a real pleasure to work with! Thanks for the opportunity guys!
Tanya S.
Tanya S.

Volunteer

The pixel