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Logo Design & Visual Brand Identity

Help NEW MILFORD VNA & HOSPICE elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
NEW MILFORD VNA & HOSPICE
New Milford, CT, USA
NEW MILFORD VNA & HOSPICE
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NEW MILFORD VNA & HOSPICE
New Milford, CT, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted March 19th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are a Home Health Agency celebrating 101 years, and we are in the process of redesigning our website and logo. We need a recognizable, symbolic logo design that will make our Agency stand out, as we face fierce competition from other larger agencies in our area. We need to stand out and be noticed! It's time for a change!

What we have in place
  • We currently have open mind and are extremely eager for a big change, which should make it easy for you to get started. We also have color scheme preferences for a new logo, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to grow our Community Outreach Programs in order to reach the maximum number of people/families we serve in need of care and support.

As we continue to form new relationships with potential referral sources in order to service more patients in the 17 towns we service, we feel our logo does not identify our Mission, the services we provide or even our Agency itself. And it's very ugly. We need a logo that will be memorable, catchy, identifiable, and bring about feelings of love, peace, warmth and hope . . as is surely needed in the health care field. We care for patients in their homes and individuals at the end of life.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

NEW MILFORD VNA & HOSPICE
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Cause
Health & nutrition
Posted by
KB
Kerri B.

CEO/Executive Director

Our mission

Our Mission is to serve the community with top-notch skilled medical services in the comfort of their home throughout their illness as well as Palliative/Hospice
care.
We also provide outreach programs and clinic throughout 17 communities mostly to the senior citizens and underprivileged population.

Testimonials

Read the Impact Story
She worked diligently to try to develop the logo we needed.
Kerri B.

CEO/Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by ROBIN)
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