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Logo Design & Visual Brand Identity

Help Marin VOAD elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Marin VOAD
Corte Madera, CA, USA
Marin VOAD
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Marin VOAD
Corte Madera, CA, USA

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Cause
Disaster relief
Skills
Graphic design

Posted March 16th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have both an organization name and a logo that need to be rebranded.
How this will help
This project will save us $4,817 , allowing us to market our organization effectively.

A clear name and logo will help convey the purpose of our organization without a necessary explanation.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Marin VOAD
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Cause
Disaster relief
Posted by
Adriana R
Adriana R.

Director

Our mission

To foster effective service delivery to those affected by disasters in Marin County, CA through the collaboration of community agencies throughout the disaster cycle - mitigation, preparedness, response and recovery.

What we do

Marin VOAD (Voluntary Organizations Active in Disaster) is a collaboration of non-profit and faith-based organizations, government and private business that mitigate and alleviate the impact of disasters. Through cooperation, communication, coordination and collaboration, VOADs foster stronger communities which result in disaster preparedness, response, and a more effective disaster recovery.

Testimonials

Read the Impact Story
Janina was fabulous to work with. She listened to my ideas and designed a beautiful logo for our non-profit.
Adriana R.
Adriana R.

Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Janina)
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