Logo Design & Visual Brand Identity

for  Passaic RIver Coalition
Morristown, NJ, USA
Posted by
Laurie H.

Volunteer Manager

Posted Date
Mar 15, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to advocate for quality water in our comunitiie

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a fish as our logo. We have been around for fifty years ., which should make it easy for you to get started. We also have a lot of history -- we cover land trust, watershed , etc., and the ability to provide any other information you need.
How This Will Help

We need to communicate clearly who we are now. We are about connection of land to water. We have relied on old brochures and such and frankly they look dated although often the information remains the same.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

We seek to improve water quality; protect our water supplies;promote river restoration; reduce flood damages; educate the public about our waters and preserve environmentally important lands in our watershed.

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