Be the first to apply
Back to all projects

Membership Strategy

Help The Village Method develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Village Method
Union City, CA, USA
The Village Method
Unfollow
Log in to follow
The Village Method
Union City, CA, USA

0

Live Projects

38

Matched Projects
4 Followers
Cause
Youth development
Skills
Business development Entrepreneurship Strategy consulting

Posted March 15th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

There are a couple things happening where we see a chance to maximize the opportunity for revenue. First, we're very interested in social franchising and the chance to expand/grow by certifying others to operate under our umbrella. Second, we have moderate to very affluent families in our program who pay absolutely nothing even though they could (AT LEAST) help support our healthy meal program after school. Third and lastly, we have a college preparation course for high schoolers for membership.

What we have in place
  • We currently have a few programs that need to be refined and redesigned, which should make it easy for you to get started. We also have five years in our core program with over 130 members, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to cover over 60% of the cost towards our healthy after school meal program.

This plan equals sustainability for the work that we're doing. It also is the pathway towards expanding and replicating what we have build. With families having the option to choose or opt out of supporting the work....they will respond much differently when they have put some skin in the game.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Show more

About the org

The Village Method
Unfollow
Causes
Youth development Civil rights Education
Posted by
Mark G
Mark G.

Founder

Our mission

To develop a sustainable academic pipeline for underserved (K-16) youth of African ancestry and engage families in the work of building our community.

What we do

We foster an environment of academic excellence, cultivate parent leadership, sponsor community engagement, promote healthy living and advocate for socio-economic mobility.

The pixel