We have gone through a brand values and messaging process, and have also completed a new strategic plan with a clear vision, mission, and goals. We now need to update our visual identity so that it is consistent with these changes.
Our strategic plan has set us on a new path, with a vision focused on equity, relevancy, and impact. While we can talk about this vision, we also need to demonstrate it visually. Our visual brand identity has not be evaluated since the organization started 10 years ago. Much has changed in 10 years and as an organization that focuses on media, technology, and creativity, we need our visual identity to reflect our values and be modernized to successfully build partnerships and raise funds.
CreaTV fulfills its mission to inspire, educate and connect San Jose communities, using media to foster civic engagement, by providing the free airtime and the low-cost training and tools that allow diverse and often under-served communities to tell their stories and express their views through video.