Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
We have gone through a brand values and messaging process, and have also completed a new strategic plan with a clear vision, mission, and goals. We now need to update our visual identity so that it is consistent with these changes.
What we have in place
- We currently have a messaging brand guide, which should make it easy for you to get started. We also have staff and board feedback about our look and feel, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to raise funds more effectively!
Our strategic plan has set us on a new path, with a vision focused on equity, relevancy, and impact. While we can talk about this vision, we also need to demonstrate it visually. Our visual brand identity has not be evaluated since the organization started 10 years ago. Much has changed in 10 years and as an organization that focuses on media, technology, and creativity, we need our visual identity to reflect our values and be modernized to successfully build partnerships and raise funds.
Project plan
Our mission
CreaTV fulfills its mission to inspire, educate and connect San Jose communities, using media to foster civic engagement, by providing the free airtime and the low-cost training and tools that allow diverse and often under-served communities to tell their stories and express their views through video.