Logo Design & Visual Brand Identity

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Posted Date
Mar 14, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to raise funds more effectively!

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have gone through a brand values and messaging process, and have also completed a new strategic plan with a clear vision, mission, and goals. We now need to update our visual identity so that it is consistent with these changes.

What We Have In Place
  • We currently have a messaging brand guide, which should make it easy for you to get started. We also have staff and board feedback about our look and feel, and the ability to provide any other information you need.
How This Will Help

Our strategic plan has set us on a new path, with a vision focused on equity, relevancy, and impact. While we can talk about this vision, we also need to demonstrate it visually. Our visual brand identity has not be evaluated since the organization started 10 years ago. Much has changed in 10 years and as an organization that focuses on media, technology, and creativity, we need our visual identity to reflect our values and be modernized to successfully build partnerships and raise funds.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

CreaTV fulfills its mission to inspire, educate and connect San Jose communities, using media to foster civic engagement, by providing the free airtime and the low-cost training and tools that allow diverse and often under-served communities to tell their stories and express their views through video.

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