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Matched with Matthew M
Matched with
Matthew M.

Google AdWords Set Up

Posted by
Darilyn P.

Executive Director

Posted Date
Mar 14, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,486 , allowing us to attend a year's worth of Forest Collaborative meetings, advocating for old growth trees; native, threatened, and endangered species; and clean waters in our public lands.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have google analytics and are eligible for Google Ad Grant awards, which should make it easy for you to get started. We also have staff who has been working on the website and keywords, and the ability to provide any other information you need.
How This Will Help

We want our organization to appear on the first page of results when searching "hells canyon," so that people searching for our beautiful mission area see right away the importance of protecting this place through our grassroots conservation advocacy. We haven't used Google Adwords and the grants they provide for non-profits yet, but this seems like a good way to get on the first page.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Our mission is to connect, protect, and restore the wild lands, waters, native species and habitats of the Greater Hells Canyon Region, ensuring a legacy of healthy ecosystems for future generations.

What We Do

Greater Hells Canyon Council is a grassroots conservation organization founded in 1967 (as Hells Canyon Preservation Council) to stop Hells Canyon and the Snake River from being dammed. Not only did we stop the dam, we created the Hells Canyon National Recreation Area. Our work now focuses on public lands management in the entire Greater Hells Canyon Region. We cover such diverse issues as logging, grazing, recreation, mining, species protection, wildlife connectivity, and more.

Our project is sponsored by: Patagonia

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