This project was completed on Apr 23, 2019
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Matched with Melissa D
Matched with
Melissa D.

Website Copywriting

Help Philadelphia Hospitality improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

Website to be tacky; visitors compelled to take action, lead generation, competitive

What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have graphics, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to purchase up to date software

We have visitors going to our website but not taking action. We need to increase our SEO and create leads

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Our Mission

To establish Philadelphia as a premiere destination for cultural and historical travel.

What We Do

We are a unique tour operator that showcases the finest Philadelphia has to offer.

We specialize in exclusive tours of museums & historical treasures; thoughtful gardens; sacred spaces and religious sites; and a rich collection of literary assets.

Our seasoned professionals create distinctive tours of the Philadelphia region for associations, cultural, corporate and professional groups.

Our innovative team custom-designs unparalleled single and multi-day tours that are relaxed, fun, informative, personally enriching and authentic.

We:
~Arrange individual or group arrival, departure, and event transportation
~Place hotel and dining accommodations
~Provide expert guides (multi-lingual and multi-cultural)
~Have access to private clubs and residences, exquisite gardens, and prestigious art and antique collections
~Offer premier concierge services

Testimonials

Melissa is very good at her craft. She sees the forest through the trees. She was able to understand what message we wanted to send, where we were going awry and the best way to convey our messaging. This was done through written, verbal and visual explanation.
Mariska Bogle
Mariska B.

Executive Director

Website Copywriting Project

I had a wonderful time working with Philadelphia Hospitality. Mariska and her team came to the table with all the materials we needed to create quick results for them - and they were timely in the follow-up to all my questions. They quickly implemented several of the recommendations that we landed on which felt very satisfying! And Mariska offered and followed up with a nice testimonial for me. I would recommend them to any of the volunteers and would be happy to work with them again.
Melissa Dodd
Melissa D.

Volunteer

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